ASAP is a collaborative community-based project designed to connect entrepreneurs operating within the City and County of Peterborough and First Nations to local professionals for advice, training, and counselling critical to helping entrepreneurs navigate through the pandemic.

The following service areas will be eligible:

  • Financial & Debt Management – Training, advice or counselling on planning, organizing, directing and controlling any financial activities
  • Customer Attraction & Retention – Strategies for creating new markets & sales channels, and creating a culture of innovation & becoming customer centric
  • Digital & Technical Services– Digital needs assessment, advice & training on digital platforms
  • Business Advisory & Coaching– Human Resources and overall strategies, as well as other training, counselling and advice activities.

*Ineligible expenses include capital expenses and marketing.

For more information, or if you know someone who may be interested, click here.